As Seasalt St. Ives turns 15 this weekend, we spoke to Amy, the current manager and one of the longest standing Seasalt employees, about her time in the company, her favourite things about St. Ives and why she’s stuck with us for all this time…
Tell us a little bit about yourself and what you do day to day…
I live on the outskirts of St. Ives and am married to my lovely husband Simon with whom we share our house with two cats and a dog. I have been store manager for 13 years and my day to day duties include maintaining the highest possible standards in store, from customer service, visual merchandising to office duties, tracking our KPI’s and inspiring a happy team! If I’m not at work, you can usually find me pottering around my allotment.
How long have you worked for Seasalt?
I’ve worked for Seasalt for 18 years. I first started out in our Falmouth store in 1997 as a Saturday girl (I was actually the first ever female member of staff!) progressing to full time, and then moved to St. Ives to open this store in 2000. I have worked in all our stores from Exeter down to Cornwall, including Guernsey and the Isles of Scilly.
How has Seasalt grown throughout your time working here?
My gosh, where do I start! When I joined there were only two stores, Penzance and Falmouth. We were called General Clothing Stores and stocked walking and camping gear, both shops also had old fashioned tills. When St. Ives opened in 2000 we rebranded to Wildlife where we stocked lots of different brands, since then Seasalt has grown from two shops to 25, had 3 name changes and seen the huge growth of online and wholesale sales. It’s seen many talented people with lots of different skills come on board, and Seasalt continues to grow and evolve everyday whilst staying true to the family run business and Cornish roots that we all know and love.
The shop has recently had a refit, what do customers comment on the most, and what is your favourite feature of the shop?
It has to be the leach pottery displays, it stops customers in their tracks, and the front of our store has a real art gallery feel, perfect for St. Ives.
What’s the best memory you have of working for the company?
Going out to open our store in Guernsey back in 2008, a team of us went over for two months living and working on the island. We were there long enough to make friends and really feel like part of their small community, along with exploring their beautiful island and eating lots of Guernsey cream and butter!
What do you like most about working for Seasalt?
That it is a family business who genuinely cares about their people and customers,
What’s your favourite item from SS15?
My current favourite is the floaty Cookworthy dress.
Tell us your favourite secret St. Ives spot…
Sitting out on the end of Smeatons pier, you feel a world away from the hustle and bustle of the town, especially in the summer!
It’s St. Ives’ 15th anniversary, what do you think is the key to its success?
Seasalt St. Ives stands out as the best shop in town because it is well maintained, has an inviting shop front and inspiring window displays, friendly, customer focused team members who like to laugh a lot, and great products in store. As most of our customers are holiday makers, they like to come in and buy a little bit of Cornwall from us!
If you’re in St. Ives on Saturday 18th April pop in and see us, we’ll be handing out Cornish nibbles, drinks, and a free Seasalt Jute Bag to celebrate.