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DESIGNED BY THE SEA
The Jubilee Pool in Penzance is an open-air, sea water pool where generations of swimmers and sun-seekers have come to bathe and socialise. An icon of the 1930s Cornish Riviera, its white-washed walls and streamlined curves are the perfect backdrop for our nostalgic summer styles and delicate, vintage-inspired prints. It’s also just a short walk from our first ever shop on Adelaide street, where 40 years ago the Chadwick family started selling traditional workwear to local farmers, fishermen and artists. We loved returning here to shoot our latest styles on Mo and Hannah from our photography team, who are usually behind the camera in our design studios in Falmouth.
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COASTAL CROPS
Subtle statement trousers for warmer weather, we’ve kept the details on our crops simple to let their shape really shine. Tuck in a T-shirt and pair with your favourite accessories for harbourside lunches and daytrips to secret beaches.
Shop cropped trousers >Sustainable
Seasalt stripes
We were the first fashion company to achieve GOTS certification for our organic cotton, after working with the Soil Association to set the standard.
As well as being super-soft, beautiful quality, naturally breathable and biodegradable, it’s kinder to the environment and the people who grow and process it.
Each year, we increase the percentage of organic cotton in our range and are helping more of our suppliers gain GOTS certification. It’s one of the ways we’re working to reduce our environmental impact.
Shop 2 for £40 >Style in one
Made from silky-smooth jersey blend of cotton and sustainable TENCEL™ Modal, your favourite all-in-one outfit is back in more colours and easy-to-wear prints than ever before.
Shop jumpsuits & dungarees >
Behind the scenes
We called on Mo and Hannah from our photography team to model our clothes this month. They did an incredible job of braving a cold November day and making it look like summer.
“This shoot was so fun to do with Mo. At high tide waves were coming over the wall – Jubilee is an amazing location, and I can’t wait to go back for a swim in the summer!” - Hannah
Penzance’s beautiful art deco lido has withstood the ferocity of the Cornish seas since 1935. It was extensively restored following winter storm damage in 2014, with help from Seasalt’s ‘Save Our Lido’ campaign.
Since 2020 swimmers have been able to enjoy balmy waters heated to up to 35°C, when Jubilee Pool became the first geothermally heated saltwater lido in the UK, pioneering low-carbon technology with its own geothermal well.
See more from behind the scenes >Seasalt
Linen
Experts in colour
Cool and breathable linen is the perfect summer fabric. We love its soft slub texture and charactertistic crinkle. Woven from fibres from the flax plant that thrives on rainwater alone, linen is also one of the most sustainable yarns.
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40 Faces of Seasalt
It’s our 40th birthday this year, and to celebrate we’re shining a light on 40 of the many people who have made Seasalt what it is today.
Meet the team >Primrose blooms
Our prints are inspired by the creative, coastal communities of Penzance and Falmouth, with pretty primrose blooms you’ll want to enjoy all summer long.
See the full collection >