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Viewfinder Dress

£59.95 £42.50

MSS March 2018
Size Guide

In stock - Despatched in 2-3 working days

  1. Description
  2. Details
  3. Measurements
  4. Delivery & Returns

100% Cotton

A flattering and feminine full-skirted dress, in a unique Seasalt print. Our Viewfinder Dress is made from crisp cotton poplin, washed for softness. Falling just below the knee, this fit and flare style has a tieback to accentuate your waist and a hidden side zip. Perfect with a pair of pretty flats. Choose from two lengths: regular (below the knee) and a shorter length.

Customer Reviews
* * * * * Rated 5/5 (29 reviews)

Average customer rating 5 out of 5, based on 29 reviews.

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Fit: Small Fit
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Not enough shoulder room

The dress fitted perfectly on the waist and bust but wouldn’t allow me to move my arms where the sleeves were set into the bodice by an inch too narrow. The belt wasn’t cut true to the grain like in the photo so looked messy, The third issue may be because it was a size 14, but the red flowers weren’t accented in the pleating at the waist like in the photos. This to me was the main feature of the dress, and showed attention to detail. The dress I received had the pattern going up at the centre front with flowers partially sewn through leaving a white dominated area at the front. Not at all like in the photographs. I’m very disappointed so am returning it immediately.

Posted by  •  21st September 2018


Dear Melanie,
Thanks for your review of the Viewfinder Dress; sorry to hear the fit and pattern weren’t perfect for you on this occasion, and you were able to take advantage of our ‘no quibble’ returns policy. I will feed your comments regarding the cut of the pattern to our design team for their attention.
Best wishes, Fi

Fit: Small Fit
* * * - -

small fit on top

I have to agree with Nadine below, the fabric was lovely. However the top felt far too small I'm a size 8-10 and the 10 was too narrow for my shoulders with a wide voluminous bottom half. Would only recommend if you are a true pear shape.

Posted by  •  31st August 2018

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Not for me

The pattern is fun and quirky, the color is rich, but the fit is just off... Maybe it's my body type, but the top was thight the bottom wide and just wasn't comfortable. I usually don't have this problem with dresses so had to return it this time.

Posted by  •  28th June 2018

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Viewfinder dress

Beautiful, comfortable, my new favourite dress! Generous sizing and real quality. Very pleased with my purchase and the special message on the hem brightened my day!

Posted by  •  12th June 2018

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Eye-catching and stylish

This dress fits me perfectly, I bought the short version as I'm 5ft 2. The material is soft and the print is beautiful. Its an eye catching and very versatile dress, it can be worn during the day for a special occasion or at night with a pair of heels. Really delighted with it.

Posted by  •  27th May 2018

Fit: True to Size 
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Short sleeved cotton dress.

The dress is very flattering with the lovely neckline and short sleeves. The tie belt is also very flattering nipping in the waist.

Posted by  •  22nd May 2018

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viewfinder dress

Lovely dress and color lots good feedback from colleagues and friends. Only thing I would have like extra was pockets !

Posted by  •  20th May 2018

Fit: True to Size 
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If only it had pockets

Love the pattern and style and it will certainly get a lot of wear. Only two small irks which stopped it from getting 5 . I found the skirt bunched up at the front when I was walking , so had to buy a slip to stop this happening and most importantly, it doesn’t have pockets! The lack of pockets almost meant I didn’t buy the dress in the first place but I am glad I did.. This style lined and with pockets would be perfection

Posted by  •  18th May 2018

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short length works beautifully

I love this dress, which I would say is definitely a teal colour rather than blue. It is very comfy and although not lined the fabric isn't at all see-through. I ordered a size up due to having mismatched top and bottom measurements, but I could have possibly ordered my usual size with no problem as the dress is roomy. The waist tie to adjust the fit is a nice touch.

I am 5"6 and ordered the "short" size. This falls an inch below my knee, which is perfect.

Posted by  •  7th May 2018

Fit: True to Size 
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Love this dress!

I decided to send for this dress after seeing it in one of your shops. It is a good weight cotton, without being too heavy for summer. It reminds me of one of the dresses I bought last year, but with sleeves. It is unlined but there doesn't seem to be a need for a lining as it hangs well. I love the addition of sleeves as, at my age, my upper arms are not my best feature. I was unsure which length to go for, but opted to try the shorter length. This still covers my knees (another problem area), so I am happy with it. Love the colour and pattern - I chose the periwinkle blue option. I know I will be getting a lot of wear out of it.

Posted by  •  21st April 2018

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