Our values are at the core of our culture. To make sure they're an honest reflection of how we do things, we invited everyone in the business to get involved in creating them.
We're proud of the business we've become and all the people who've helped to get us here.
As we continue to grow, we remain committed to acting responsibly, living our values and putting our customers at the heart of everything we do.
To inspire women of all ages and shapes to dress
with creativity and confidence.
How we treat each other, our community, and our planet matters to us. We never lose sight of the people who wear our clothes.
Our world is fast-paced and constantly changing; we embrace it by being proactive and dynamic.
We're proud of our achievements and the quality of our work but we're also ambitious, focusing on how we can do better.
We love looking at things differently and welcome new ideas, wherever they come from.
We act responsibly, for the wellbeing of our people and the planet and aim to make a positive difference in the communities around us.
We believe in creating a positive environment where our differences are respected and each of us feels valued.