Seasalt Friends 2020: The Story of our Year

This year, the truth really was stranger than fiction. As the year draws to a close, we’re reflecting on our highlights in hard times.


No one could have written 2020. Though there have been difficult days, we’ve been uplifted by our inspirational Seasalt community. As we’ve reflected on the past year, we’ve found lots to be thankful for.

Our Seasalt team: near yet far

Like so many other businesses, we had to close the doors of our Falmouth studios and temporarily shut our shops. Our teams started working from spare rooms, kitchen tables and even sheds, whilst our amazing Distribution Centre staff in Cornwall found ways to keep working safely so they could carry on sending out parcels to brighten up your days.

Hello Norwich: our new sustainable concept shop

When we were able to, we were excited to open Seasalt Norwich, which has a pioneering design that makes use of locally sourced, natural materials and a 68.5% lower carbon footprint than a traditional Seasalt shop fit out. As lockdown eased during the summer, we also opened shops in St Andrews and Looe, supporting our high streets during hard times.

Coming together: Seasalt create, make and inspire

Decadent cake recipes, painting tutorials, breathing yourself calm and recommended reads: we filled our blog with content to bring us all together. We’ve been uplifted by your #SeasltArtsClub creations and we’ve loved getting to know our Seasalt Words Book Club members.

Supporting the frontline

We created our ‘Thank you NHS’ tote, donating 200 bags to local NHS workers. We were proud to gift fabric to ‘Cornwall Scrubs’ which went towards the 2,000 sets made and distributed in Cornwall and offered frontline workers a discount as part of the Blue Light scheme.

Giving together

Sales of our face coverings alone have raised over £75,000 for charity at the time of writing, which will go to our giving partners to fund brilliant projects across the UK and Cornwall. We were proud to continue supporting our primary giving partner Hospital Rooms, donating £45,000 for two amazing projects. The first is with Bethlem mother and baby unit in Kent, where the charity worked with artists, mums and staff to transform the ward into a creative hub, filling it with beautiful and inspiring art. The second a series of innovative art tutorials as part of Digital Art School –still available for anyone to try on our blog.