Seasalt and Lichfield – a history

We’re very excited to be opening a brand new shop in the centre of historic Lichfield later this month, a city that has always been close to our hearts. Since 2014, our Sale Shop at Heart of the Country Shopping Village has been delighting shoppers with Seasalt style at special prices but our connection to the area goes even further back.

The Chadwick brothers, who are still very involved in the business today, grew up in the area and it’s here that they learned the art of shopkeeping from their father, Don, who had two shops, one in Caldmore and the other in Bearwood in the 1970s.

Later on, Leigh Chadwick and his wife Lisa opened Chadwick’s Boutique at Heart of the Country near Lichfield.

So it’s been a long time coming but now, the shoppers of Staffordshire will be able to browse and try on all our new collections when we open on Bakers Lane on 27th October. Come along to our opening party and join in the fun, with live sea shanty singing from the Lichfield Lighthouse Crew, a personalised portrait from fashion illustrator Katherine Tromans and a free jute bag with every purchase.

Don’t worry though; the Sale Shop isn’t going anywhere, we’re just giving you even more opportunity to shop Seasalt – happy days!

Seasalt Lichfield opens at 9am on Saturday 27th October, at 4 Bakers Lane, Lichfield, WS13 6NF.

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