Finding special fabrics that work perfectly for each piece of clothing is one of the most important parts of creating a Seasalt collection.
This month we’ve found design inspiration from handcrafted fabric, drawing on the rich colours and geometric shapes created by Arts & Crafts weaver Ethel Mairet. We’ve named this September collection Crafted Cloth.
Ethel Mairet’s workshop was in Ditchling, East Sussex, a hub of the Arts and Crafts movement in the 1920s. Here, she wrote books on vegetable dyeing and weaving, while she practiced and taught hand weaving.
Her friends Bernard Leach and Shoji Hamada from the Leach pottery in St Ives called her ‘the mother of English hand weaving’.
The Colours of Natural Dyes
The rich colours of our Crafted Cloth collection draw on Ethel’s natural dyeing methods, with combinations such as Masala and Marine, and Tansy and Aran.
Our September palette is inspired by Ethel’s love for natural dyes. She would spend hours finding the perfect shades, and we look at our palettes with the same care and attention.
We’ve combined warm reds such as Masala and Beacon with navy, and brighter blues and dark slate grey with accents of warm neutral aran.
Seasalt’s Inspired Prints
Our new prints feature woven textures and some of the flora and fauna Ethel used in the dyeing process.
This beautiful floral was created by Sophie Chadwick. Featuring gardenia flowers, it has an Arts & Crafts feel, while the colour combination was inspired by Mairet’s weavings.
Our Dye Plants print is inspired by vegetable dyeing processes. Kathryn drew illustrations of the plants that Mairet used, and added notes on the colours they would have created.
We love the fluid Arts & Crafts feel of this Painterly Bloom print, created by Sophie Chadwick. Simple brush marks create a striking, vibrant floral.
Hand-woven Window Displays
Our window design team have been inspired by Ethel’s hand-woven works too, creating woven geometric patterns across open looms which will hang in all our shop windows this September.