Seasalt People: finding models within our community

We’re inspired by the people around us. This year, more than ever, we’ve been celebrating the homegrown beauty in our team.


We love the way our stylish staff wear our clothes. In shops and in our office, you’ll see Sailor Stripes from our latest collection mixed and matched with last year’s trousers and well-loved linen dresses from years ago. We design our clothes with inclusivity in mind, so we love seeing them on our diverse community.

In fact, we have asked our team to model our clothes before. Lottie, the inspiration for the name of our summery Lottie Dress, was the first ever model for our extended size range.

Last year, we also shared a series exploring places that are close to home and our hearts. Graphic designer Megan and Sean from our Merchandising Team wore our famous Seasalt stripes for a stroll in nearby Falmouth, while designers Suri and Sue wore our cosy knitwear on a walk around Newlyn.

Our Senior Copywriter Sophie even did a yoga video in our Breathing Space collection. And next month, you’ll see Anna in our new maternity range.

Creative Manager Nicola says:

“Perfection is not what we’re aiming for. A model that photographs well in the clothes and looks like someone you’d like to be friends with is more engaging.

We’ve always liked to tell stories of the clothes and the people who help to create the distinctive Seasalt style. We want to give our customer a glimpse behind the scenes, because we’re constantly inspired by her, too.”

Strange times call for friendly faces

When the country locked down in mid-March, we were faced with a problem. “We soon realised that hiring professional models would be super tricky,” says Nicola.

Luckily, the solution was close to home. “We enlisted a few volunteers from the photography and marketing teams to model our clothes. They didn’t take much persuading…”

It’s why you’ll see our Properties Manager Jon and Graphic Designer Megan modelling our face coverings, Hannah from our Photography Team wearing our new dresses and jumpers and even Nicola herself in our iconic Handybands.

She says, “I was super nervous to start with; you have all these lights shining on you. Cameron and Hannah were very good at putting me at ease, suggesting poses or movements. They made me laugh at silly things which helped us get shots of some real smiles.”

Even though at the moment our interactions are mostly through screens, we feel lucky to be surrounded by our community of Seasalt staff, and you, our Seasalt Friends. We hope our team inspires you to find your own unique ways to wear our collection.

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