Print Inspiration from the Shoreline

Our May collection features sketches of textured seaweed, tumbling waves and lighthouse motifs inspired by Virginia Woolf's childhood holidays spent overlooking Godrevy Lighthouse and St Ives Bay.

We don’t have to wander far to find inspiration in Cornwall, especially at this abundant time of year.

Sophie and her textile design team delight us every month with an array of beautiful new prints and for May, they took inspiration from Cornwall’s wild north coast. Continuing our journey with Vanessa Bell and Virginia Woolf, we walked along the expansive sands of Gwithian beach, peering into rock pools and searching for treasures along the tideline.

Virginia Woolf’s famous novel To The Lighthouse (1927) drew on her memories of family summers here, when they enjoyed uninterrupted views across St Ives Bay to Godrevy Lighthouse. Her sister, Vanessa Bell illustrated the cover for the first edition as well as many of Virginia’s other novels, using simple stylised designs that still feel contemporary today.

View towards Godrevy Lighthouse

Discover simple shapes, hand-sketched lighthouses and shoreline-inspired prints that evoke the place that inspired both the sisters, and our designers. Together, it’s a collection that captures the mood of Cornish summers gone by, offering an effortless wardrobe of complementary styles for the sun-drenched days to come.

Rock pools & tideline treasures

Our favourite prints this month are based on tumbling linear waves, studies of textured seaweeds and sea grasses, each building up a sense of the place that inspired these women. At low tide, rock pools are revealed on many Cornish beaches.

Our creative team took their sketchbooks to create a beautiful collection of seaweed studies, which feature across many of our new styles, and even in our shop windows…

From shoreline to shop window

Our talented creative team also looked to the shores for our beautiful shop window designs, now on display in over 60 Seasalt shops across the UK.

We collected natural seaweed from the beach to sketch and paint. We loved the different variety and colours you can find along the coastline in Cornwall.

The team worked with the seaweed to create beautifully detailed illustrations of the different seaweeds found along our shoreline, turning them into oversized paper designs.

These were then die-cut and brightly painted in colours carefully chosen to both represent natural seaweed found in rock pools and estuaries, as well as borrowing from the palettes used in our May collection. In particular, they focused on rich teal blues and pear greens, adding a pop of colour with bright freesia, arranging them around our window mannequins to create a vibrant backdrop to our new styles.

Seasalt Shop Falmouth May window display


When the rockpools are revealed… we fill up our sketchbooks

Another standout print this summer is Coast Path Notes, which features on our cotton voile Mrs Treloar Shirt, named after designer Sophie Chadwick’s mum. Inspired by a letter written by Virginia Woolf, this textual print describes a wandering journey along Cornwall’s coast path, beachcombing and collecting seaweed treasures, taping them in her sketchbook as she wrote.

Join the #SeasaltArtsClub

Don’t forget, our beautiful shoreline-inspired prints are also available to buy as 1 and 3 metre cut fabric, perfect for summer dressmaking and crafting projects.


Share what you make using #SeasaltArtsClub!