Cornwall based fashion brand Seasalt has been awarded the National Organic Retailer of the Year award, a title previously held by Riverford, the UK’s largest organic vegetable delivery scheme. Despite the organic and the ethical sector seeing a decline in popularity during the recession, Seasalt has seen its sales increase across the business increase by 40% in the last 12 months.
Neil Chadwick, of Seasalt says ‘We’ve never defined ourselves by the choices we make on sourcing. We have always felt that our clothing should first and foremost be really beautiful, be the highest quality, and truly reflect the coastal environment that inspires us.’
Seasalt uses organic cotton from several different countries and back in 2005 they were the first fashion company ever to gain Soil Association certification for its products. They have now sold around half a million pieces in the last three years, and have found that the recession has actually encouraged some people to buy higher quality clothing’