Our Latest Collection, as Worn by Seasalt Artists

It’s the landscape, light and sense of freedom that draws artists to the South West − from the pioneering modernists of St Ives and famous Leach potters, to the visitors who come to paint along the coast. 

Since the early days of Seasalt, we’ve been inspired by the way these artists capture the colours, shapes and moods of our home, creating instinctive pieces that can transport the viewer to a stormy clifftop or tranquil harbour.  

We also love how they adopted the utilitarian clothes of local fishermen. Hardwearing smocks, easy Breton shirts and warm knitwear are the perfect working wardrobe for a painter or potter.

Nowhere embodies the special relationship between artists and the sea better than Porthmeor Studio, St Ives – one of the oldest artists’ studios in the UK. Just a stone’s throw from the Atlantic Ocean, painters and fishermen have worked alongside each other here since the 1880s. 

It was the perfect backdrop for our latest collection, worn by junior creative designer Megan and creative manager Nicola. Behind the camera was Hannah, who you might recognise from other photoshoots.  

As we continue to shine a spotlight on our community as part of our 40th birthday celebrations, we asked them a few questions about their experience of the shoot and how Cornwall inspires them. 

Our Seasalt Artists

Megan: Porthmeor Studios were beautiful. I loved being part of the photoshoot, it’s very different from my day-to-day job where I focus on branding and designing packaging (I love a good box o’ socks).  

Hannah: We get to shoot in some amazing locations around Cornwall. Sunsets at Cape Cornwall, small working harbours down at the Lizard and of course these studios in St Ives.  

Living in Cornwall means being constantly inspired by the light, colours, and nature. The exploring is endless. I can go for a sea swim in the morning before heading to the studio and enjoy evening barbecues and coastal dog walks. 

Megan: There are always new places to find and explore! I make sure I have a camera and sketchbook to hand as you never know what you will stumble upon on your next walk. 

Getting inspiration first-hand is the most beautiful way of working, and I think you can see it in the artwork and illustrations that we create. 

Nicola: I feel like we are showing the best of Cornwall’s amazing art, history and community.  

I like to paint in my free time, mostly Cornish landscapes and trying to capture movement and light on the sea. My friend started a Plein Air art group a few years ago. We would spend a relaxing Sunday morning at a beautiful Cornish location, painting out in the elements. Hopefully soon we’ll be able to get out again. 

Read tips from our senior creative designer Matt Johnson on mindful outdoor sketching.   

Artist-inspired Styles 

For our latest designs we looked at some of our favourite Cornish artworks, as well as the many paintings and sketches created by our fashion and textile designers, fine artists and illustrators. 

Colours were drawn from the landscape, with catkin yellows and a wash of sea blues. They blend in bold brushstrokes through plains and patterns for a joyful spring palette that’s easy to mix and match. 

Show us how you’re styling our new collection by sharing on #WearingSeasalt, and if you’ve been inspired to create artwork of your own, join in with #SeasaltArtsClub.