Wild abundance – the inspiration behind our March windows

This season we’ve been inspired by the lives of sisters Virginia Woolf and Vanessa Bell and the creative lives they lived, both together as children during summers in St Ives, and at Charleston in Sussex, where Vanessa lived from 1916. We were lucky enough to use Charleston as our photoshoot location for our March collection and fell in love with the vibrant, modernist and often ethereal paintings that Vanessa Bell and the rest of the Bloomsbury group covered the whole house with, letting their imaginations run wild. Outside, the lush gardens bloom and blossom, creating a sense of abundance in which to lose yourself for hours.

Our windows team have recreated this feeling of wild abundance with beautifully painted blooms. Using acrylic paint on sheets of acetate, Kathryn and team used light brushstrokes to hand paint these vintage-style flowers. Light shines through the glassy acetate and creates a beautiful scene of floating blooms, whether seen from inside the shop or out. The painted flowers reflect those which appear in Vanessa Bell’s work: hydrangeas, chrysanthemums, gerberas, iris and tulips, in colours complementing our spring collection.

You can see their creations now in Seasalt shop windows all across the country.