We’ve started the year with a brand new shop, nestled in amongst the mountains and lakes of Cumbria in the bustling market town of Keswick. A firm favourite with visiting walkers and mountaineers, this pretty town looks out over Derwentwater and is home to the infamous Pencil Museum, along with the Theatre by the Lake and countless views of the wonderous Lake District whichever way you turn.

After the long drive from Cornwall to Cumbria, we were thrilled to receive such a warm welcome on a rainy Saturday in February. The shop was bustling all day long with Seasalt Friends old and new, and we had an extra special treat as Seasalt Artist Nicola Higgs spent the day working on her paintings, live in our shop window.

We’re always excited to explore new places and branch manager, Alice, has kindly given us some top tips, as we get to know her below…

Tell us about your town – what do you love the best?

Keswick is one of the most beautiful places to live. We have so much on our doorstep, from the mountains that surround us, to the stunning Derwentwater, to our very own Stone Circle. Whether you are a walker, a cyclist, a climber, a swimmer or a shopper you can’t help but have so much to do right at your fingertips. We have the Theatre by the Lake which hosts fantastic productions and interesting film evenings. There is always something going on, from the Beer Festival to the Derwent Regatta. And there are plenty of places for food, whatever your preference; we have Mexican, Italian, Indian, not forgetting our brilliant pubs!

What does your perfect day in Keswick look like?

Blue skies, sun out and going walking, biking, or swimming. There’s so much to do! Any mixture of those things throughout the day and then back to town for some food and a drink with friends.

What drew you to working with Seasalt?

I am passionate about the environment, and the fact that Seasalt takes part in beach cleans was a definite pull. The sustainability aspect, such as our organically certified cotton, really appeals to me as it offers something different to our competitors. The family feeling that runs through the company is clear to see from Pepé the dog, to working with the wonderful Tom Raffield in all our stores. (The beautiful clothes are a plus too!)

We love to encourage creativity – what’s your creative outlet? 

Photography, living somewhere as beautiful as Keswick it is not difficult to get out and snap some amazing photos. Every day is different and even though the weather is not always great, you can end up with some great photos.

How would you describe your style?

I am a classic hourglass shape so dress to fit at the waist and flare at the hip. I love to accessorise, scarves are my go to add-on for any outfit.

What’s your favourite way to wear Seasalt?

I love a dress, cardigan and accessory outfit. Layering is easy and a little pop of colour from a scarf or necklace really finishes an outfit off.

What’s your favourite Seasalt item from this season?

There are so many to pick from but I think my current favourite is the Longor Dress. It is so comfortable and soft with the bamboo and cotton mix, I find it really easy to wear for work whilst looking stylish. The fit is very flattering and you can really build an outfit with the Gwennap Cardigan in freesia and one of our fantastic Paint Drips necklaces.

Favourite pasty filling?

As a veggie I would have to say the cheese and mushroom from our local pasty shop. Great to take on a long walk, they’ll keep you going for miles!

Thanks Alice! 

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