Read about Michelle Duguid's inspirations and see her favourite pieces from our Spring/Summer 2020 collection.
Michelle Duguid, who has worked with British Vogue, Elle, Alexander McQueen and Sunday Times Style, gave a fresh look to some of the key pieces in our SS20 collection. We caught up with her to chat about her favourite Seasalt pieces, her career highlights and the women who inspire her.
What drew you to work with Seasalt?
I love the fabrics that Seasalt use in those beautiful heritage colours drawn from the Cornish life. They are wardrobe essentials and if you feel good in something, then you look good.
Have you been to Cornwall before? If so, what’s your favourite place to visit and thing to do when visiting?
I am sad to say that I have only ever been to St Ives, but having spent time here for the shoot I would love to come back and explore. The Seasalt photography team grabbed their wetsuits and went swimming in the sea after the press lookbook shoot, so that is on the top of my list!
How did you get into the fashion industry?
I studied History Of Art at Winchester School of Art, but I always loved fashion. I moved to London and worked in a clothes shop as a shop assistant, and then then was lucky enough to meet an editor who was looking for an assistant. She got me a job with her on a very small wedding magazine and despite not really being fashion as such, it was extremely creative and it was a small team so I got to try my hand at literally everything. It was invaluable.
Who inspires you and why?
I have a fan girl crush on Mary Beard! I basically love people who are experts and have a passion. She has a rigorous intellect which inspires me to do better, but she also has a sense of mischief. I love that she has the confidence to call men out who are frightened of intelligent women. Let’s all be more Mary!
Do you have any favourite pieces from the SS20 collection? What are they and why do you like them?
I really loved the quality and cut of the jumpers and the boyish shaped denim jacket and trousers. Denim played a big part on the catwalks for SS20 and these pieces looked great together.
Any top tips for outfitting Spring/Summer pieces?
Don’t be afraid to play with the print even though they may look like they clash. The collection is cleverly designed to work together with complementary colours so be bold and ambitious.
What are the best personal style tips you’ve picked up over the years?
To steal from the amazing Iris Apfel, “I don’t dress to be stared at, I dress for myself.”
Do you have any particular career highlights or exciting people you’ve worked with?
I have been very privileged to travel around the world with my job and I have very fond memories of a trip to the Highlands of Papua New Guinea. David Attenborough had previously been shooting the Paradise Birds series in the same jungle area and we lived and worked amongst the Huli tribe who imitated the birds in their tribal dances and headpieces. It was an amazing experience that I will never forget.
What do you wear when you want to feel your most confident?
I always wear a red lipstick when I need to feel more polished, I have pale Celtic skin so I tend to look better in a tomato orange tone.
How do you express your creativity through your work?
I am lucky to work with creative people who push me and brands that allow me freedom. I always want to do my best and playing safe can become stale. Allowing people to have a go at an idea usually brings interesting surprises.
What’s the best part doing the job you do?
Each shoot is different so it’s never boring!