Where it all began: Penwith Peninsulas

In the first photoshoot of our 40th birthday year, we’re introducing you to the team behind our handcrafted prints in the landscape that inspires them.


Both rugged and poetic, it’s no surprise that Penwith is steeped in industry and art, just like Seasalt. In our first location owned by the Chadwick family, we sold workwear to the local farmers and fishermen of Penzance and the surrounding area, technical clothes to sailors and walkers. These practical roots still influence our collections, but it was when Sophie, one of our co-founders, came on board that Seasalt as it is today began. 

Sophie brought her love for textiles and print expertise. She now heads up a team who draw on the patterns surrounding us, from stormy seas to coast path flowers, creating the hand-rendered feel of our designs. With print so central to our Seasalt story, we called on our artists Alice, Kathryn and Karen to model on location in West Penwith, wearing their designs in the surroundings that inspired them.

Find out what our print designer Kathryn loves about her Cornish home (and working for Seasalt!) in our ’40 Faces of Seasalt’ blog. 

Their work in this month’s collection is filled with rich colours gathered from walks along the coast path. Deep blues and granites of the rocky shore contrast with warm shades of lichen and pink-tinged cliffs, bathed in the evening light.

Our print team are not the first to be captivated by this place, which has been home to some of the most influential painters and potters of the 20th Century. Their work is another rich source of inspiration for our designers. This month, we looked to Borlase Smart’s vivid Penwith paintings and Peter Lanyon’s aerial abstracts. Our workwear styles draw on the practical clothing worn by Cornish craftspeople in their studios.

A land of fishermen and artists, ancient stories and pioneering thinkers, Penwith is where Seasalt began and it will always draw us home. Nowhere in Cornwall is the scenery as dramatic as this weathered, far western peninsula, which is an Area of Outstanding Natural Beauty and a World Heritage Site.

Stretching out towards the Atlantic, the Penwith coastline takes in the white sands of Sennen, the bustle of Penzance and St Ives, and a string of sleepy coves rising to rugged headlands. Away from the sea, the rocky moorland is scattered with mine chimneys and tors that stand as echoes of Cornwall’s mysterious past. Explore our latest catalogue for a taste of our home, wherever you are.

Shop our new collection