40 Faces of Seasalt: Amy Eddy, St Ives Shop Manager

To celebrate our 40th year, we’re shining a light on 40 of the many faces from our community that have played a key role in our journey. Today, we meet Amy.

If you’ve ever popped into our St Ives shop, you may have had the pleasure of meeting Amy. A retail star, she’s been with us before we were even Seasalt... 

I started working for Seasalt in 1997, when we were known as General Clothing Stores. 

We sold traditional workwear, walking and sailing clothes. My first few weeks were spent learning all about technical outdoor gear.  

I worked weekends while I studied at the Falmouth College of Arts. There was laughter, disagreements over window displays. I wore menswear as back then we didn’t stock much in the way of women’s clothing. I was the only female in the shop! 

You can’t go wrong with a Sailor Top. 

still wear some of the original ones, that are so oldA daughter, mother and a grandmother can come into our shop and get excited about the same clothes – they’ve got a broad appeal. It’s lovely when different generations from the same family each go out with something. 

Wandering around the back streets of St Ives, you’ll always find something new. 

Porthminster beach is my favourite, and ‘The Island’ which is at the far end of the town – it’s a big hill with a chapel on top which overlooks the surrounding beaches up to Godrevy. 

I have many fond memories of working with Neil and Sophie [our founders] over the years. 

Some that stand out are when we received Soil Association Certification for organic cotton in 2005, and The Queen’s Award for Enterprise, Sustainable Development in 2013. 

Even though the company has grown, it’s kept its family values. 

Everyone, and every shop, is equally importantOur customer service is what sets us apart– when people visit it’s like they’re coming into our family. 

I love this shop with a passion. It’s like part of my house.  

I love creating window displays and making people welcome, and when loyal customers come back year after yearAnd after a tough year, we can’t wait to see the new collections and have the shop buzzing with customers.

Our story is woven with Cornwall, sewn together by many hands. Read the first in our series celebrating our 40th birthday and the people who have helped make us.