To inspire our spring summer collection, our creative teams filled their sketchbooks on this wild archipelago, just 28 miles from Land's End
Trip photos by Annie Nicholls and Jacqui Winter
We feel very lucky to live in such an inspiring part of the country. Cornwall constantly influences our collections and sits at the very heart of our brand.
This season, we ventured just a little further. Our designers and creative team went on a field trip to the Isles of Scilly to inspire our new collection.
These stunning sand-fringed islands are 28 miles off Land’s End on the edge of the Atlantic, with a tiny population of just 2000. The Isles of Scilly have a lot in common with Cornwall – the ever-changing weather and dramatic landscapes – but they also have a character all their own.
The sea was glassy and calm as we travelled there on the Scillonian Ferry and from the moment we stepped ashore, it was like stepping back in time, leaving the bustle of everyday life behind.
Shades of Land & Sea
The wildness and incredible colours of the islands are what hits you first. Rugged rocky headlands and dark kelpy waters are contrasted against turquoise seas and sandy coves that could be in the Caribbean.
We wandered along winding paths beside empty beaches, hopped on and off the little boats, absorbing the magic of each unique place. With sketchbooks full of ideas, we began work on our SS20 collection.
On a boat trip around the archipelago, we were able to get a real sense of the remoteness of the islands. We were lucky to spot puffins on our boat trip and loved the bright bands of colour on their beaks.
This became the basis of a playful colour story that combines teal blues and dark night shades with pops of vibrant red.
Our January collection captures these first impressions of Scilly. New designs draw on the island’s flora and fauna, the jewel colours of the water and the deep flowing greens of the landscape.
Our artists sketched dune flowers and murmurations of migrating birds, flying over the islands, which became the basis of this month’s prints.