Our history

Our business has its roots in 1981. The original shop was (and still is) in Penzance, where we started off selling government surplus clothing. We stumbled across the shop in 1980 when Dad and I were looking for a waterproof jacket on a wet August day. Dad started chatting to Mrs Strutt, the owner, and they got on like a house on fire. So well, in fact, that within an hour they shook hands on the sale of the shop. Read more...

Don Chadwick (right) takes over the Army & Navy store 'General Clothing', our first shop in Penzance
Chadwick family on
holiday in St Ives in 1977
Truro shop opened (left)
Fowey shop opened

Won 'Orange Best Family Business Award'

Padstow shop opened

Neil, David &
Leigh Chadwick
Don Chadwick

Started producing our own organic cotton clothing when Neil Chadwick begins courting textile designer Sophie Treloar and they eventually marry

First fashion brand to have clothing certified to Soil Association standards

Won 'Yell Best Family Business' Award,
Won Cornwall Business Awards 'Entrepreneur of the Year' and 'Best Innovation' in recognition of our organic cotton

Started wholesaling in the UK

Totnes shop opened

We rebrand company as Seasalt

ICAEW Best Chartered Accountant for Sustainable Business

Isles of Scilly shop & Penryn Sale Shop opened

Guernsey & Salcombe shops open

Ethical Company Organisation - A UK Top 50 Company

Winner of the 'Natural & Organic Awards 2010, UK's Best Organic Retailer'

The largest seller of Soil Association Certified product in the UK

John Lewis Partnership begins
stocking Seasalt in stores and online

Artists & Potters Collection

Rock and Sidmouth shops opened

Winner of a 'Queen's award for
Enterprise Sustainable Development',

'Womenswear Brand of the Year' at the Drapers Awards & 'Price-Waterhouse
West of England Business of the Year'

Lyme Regis & Chichester
shops opened

Our 30th Anniversary

Exeter shop opened

Our shop in Rock