Our history

Our business has its roots in 1981. The original shop was (and still is) in Penzance, where we started off selling government surplus clothing. We stumbled across the shop in 1980 when Dad and I were looking for a waterproof jacket on a wet August day. Dad started chatting to Mrs Strutt, the owner, and they got on like a house on fire. So well, in fact, that within an hour they shook hands on the sale of the shop.
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Don Chadwick (right) takes over the Army & Navy store 'General Clothing', our first shop in Penzance

First fashion brand to have clothing certified to Soil Association standards.

Seasalt awarded
'Yell Best Family Business' Award

Seasalt wins Cornwall Business
Awards 'Entrepreneur of the Year'
and 'Best Innovation' in recognition
of our organic cotton

Started wholesaling in the UK

Totnes shop opens

We rebrand company as Seasalt

ICAEW Best Chartered Accountant for Sustainable Business

Isles of Scilly shop & Penryn Sale Shop opens

Guernsey shop opens

Salcombe shop opens

Ethical Company Organisation - A UK Top 50 Company

Winner of the 'Natural & Organic Awards 2010, UK's Best Organic Retailer'

The largest seller of Soil Association Certified product in the UK

John Lewis Partnership begins
stocking Seasalt

Rock shop opens

Sidmouth shops opened

Seasalt launches The Cornish Home including our exclusive 'Leach Pottery & Seasalt' collection

Seasalt funds bursary for potters to train at the Leach studios in St Ives.

Seasalt awarded Corporate Fundraiser of the Year by the Fishermens Mission

Elys partnership begins

Shops opened in Bath, Dorchester,
LichfieldClarks Village, Marlborough, SouthwoldWoodbridge & Dartmouth

Our 30th Anniversary

Exeter shop opened