Earlier in the week, we packed our bags and took a trip to the big city to launch our Charity Jute Bags to some of the country’s top media and bloggers.
The bags have been exclusively designed by some of our well known friends, Dame Judi Dench, Savannah Miller, Alex Polizzi and Monty Halls. £1 from each of the Jute Shoppers will be donated straight to Fishermen’s Mission, a charity we’ve been working with for the last few years now. The bags will be on sale from the end March, but we wanted to give the press a sneak peak of the unique designs.
The event was held at the very chic Wright Brothers Soho Oyster House right in the heart of London.
The Seasalt Marketing Team arrived early in the afternoon to arrange the limited edition jutes, fill the goodie bags full of Cornish treats and dress the waiters in unique Seasalt print aprons. With minutes to spare, we pulled on our Lottie Dresses and it was time to welcome to crowds.
As the journalists arrived, the fantastic Fishwives Choir struck up their accordions and belted out a song or two about the wild seas. The atmosphere was charged as the guests reached for a Fish Wives Fizz cocktail, made using Cornish wine maker, Polgoon’s Sparkling Aval.
Two-tiered Fruits De Mer glittered on crushed ice, and the Cornish Oysters were definitely a talking point for lots of people… down in one or give it a chew first?!
We were delighted that Savannah and Monty popped in to say ‘hello’ and shared a glass of fizz with our visitors. All in all it was a fantastic evening and we can’t wait for the bags to launch in our Seasalt Shops and Online. Whose will sell out first?
More details on our limited edition Charity Jute Bags here.