Ever wondered how our designers choose the colours for each Seasalt collection? Well…it is a carefully thought out and sometimes messy procedure!
This season’s Seasalt collection is a true reflection of the things we love – pretty colours and prints inspired by the gardens around the Helford River, with fresh nautical references that remind you of happy days by the sea.
To choose the colours for the season, Seasalt designers, Laura and Sophie, donned their rubber gloves and headed to the kitchen to experiment with various dyes, “Getting the right colour is so important that we spend hours mixing dyes to get the perfect hue”, Sophie explains.
To build the season’s palette, the designers created two ‘colour stories’ for the collection, which they named ‘SALTY DAYS’ and ‘COASTAL GARDENS’.
The SALTY DAYS collection has a very classical, nautical theme.
The colour palette is made up of Deckchair Green, Spice Red, Periwinkle, and Aqua. These colours are all paired with White and Squid Ink to create lots of stripe combinations, classic Breton stripes used for our sailor shirts, and our famous quirky stripe designs which are used for our jersey T-shirts and skirts, which we named Seaweed Stripe and Sea Urchin Stripe.
Pretty prints are brought in to soften the range, with Cliff Bell print, Dandelion Clocks, Samphire, and Thyme print. Then we have a few quirky prints, Aquarium (which looks like a Liberty floral print, but is seaweed weed and hidden fish), and spotty Handkerchief print, which we have taken from a classic handkerchief design, and used it on floaty Summer dresses and skirts.
Colour and print inspiration for the COASTAL GARDENS collection came from the coastal gardens around Cornwall!
The designers tried to get a really fresh, clean palette with Moss, Fuchsia, Lemon, and Driftwood. Flowers, grasses and seeds found all around our Cornish coastline inspired the prints of this part of the collection, Dune Grass print, Climbing Clematis, Mallows Mist and Sea Pods print.
Getting the colour palettes right for the season is very important to us at Seasalt. We hope you enjoy this season’s coastal colours!