our history

Our business started in 1981, when our father, Don Chadwick moved us all to Cornwall from Walsall, near Birmingham. He and my brother David were mooching around Penzance on a drizzly August day and went into an old Army & Navy store to buy a waterproof jacket. Within half an hour hands were shaken on the sale of the shop. Twenty five years later, we still run the Penzance shop, and quite a few others as well (see our stores page). We love the area we live in and we are very proud to be a part of it. Dad passed away in 2001, but the business is still family run by myself, Neil - and my brothers David and Leigh. We now own eleven shops and surprisingly, most of the time we get on very well!

Our shops sell a mixture of our own Seasalt items that we design and source ourselves along with brands such as Oska, White Stuff and El Naturalista. All of the products we sell in our stores are chosen because of their beautiful, functional design (and because we like them) rather than throw-away disposable fashions.

In 2005 we became the first fashion company to have garments certified to Soil Association standards, and we've been amazed (and grateful) at its success. Everyday we receive online orders from around the world and seem to have found a real gap in the market. However, not everything we sell is organically produced but we're trying to increase the percentage year on year (currently it's 20%). Each year, we'll be expanding the Seasalt product range to include bags, towels, waterproof jackets - and anything else you might need to enjoy yourself!

If your visiting the South West, please come and visit us, and if you have any comments or suggestions, we'd love to hear from you.

See you in Cornwall